About
Markus Giesler is Professor of Marketing at York University's Schulich School of Business and co-director of Columbia Business School's Designing Customer Experiences program. His research examines AI, consumer culture, and market evolution.
Leadership: Editor of Journal of Consumer Research (2021-2023) and recipient of multiple honors including MSI Scholar. Created the influential MBA course 'Customer Experience Design'.
Research Impact: Studies on AI-consumer interactions featured in NY Times, Wired, and Bloomberg Businessweek.
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