Mark Fish

Mark Fish is an Associate Professor of Practice in Marketing and Assistant Director of the Center for Sales Excellence at the Rawls College of Business, Texas Tech University. He holds a PhD in Management from Texas Tech University, an MSc in Service Management, and a BSc in Business Studies from the University of Buckingham. His expertise spans marketing strategy, personal selling, and sales management. Prior to his current role, he has taught at Ohio University, McMurry University, and Oxford Brookes University. He is an experienced consultant specializing in revenue growth strategies, market entry, and innovation commercialization.

Mark is an entrepreneur who founded two businesses. His professional activities include supporting management teams in implementing strategic initiatives. He also actively engages in competitive sports like golf, fly fishing, and clay pigeon shooting, having competed in FITASC World Championships.

• Education: PhD (Texas Tech), MSc & BSc (University of Buckingham)
• Professional Experience: Ohio University, McMurry University, Oxford Brookes University
• Key Roles: Center for Sales Excellence leadership, Sales & Marketing Strategy Consulting

His research and teaching focus on practical applications of marketing principles, with a recent publication on experiential learning methods in higher education.