Phillip Wiseman

Phillip Wiseman is an Assistant Professor of Marketing at Texas Tech University's Rawls College of Business. His research explores sales force management, digital transformation in marketing, and relationship marketing strategies.

• Education: PhD in Marketing from University of Houston, MBA in Marketing from Rollins College (top of class), BA in Sociology from The George Washington University

Wiseman's scholarly work focuses on enhancing sales performance through training, digital technology adoption, and relationship marketing. His publications in Journal of Marketing, Journal of Marketing Research, and Journal of International Marketing demonstrate practical applications for Fortune 500 firms in pharmaceuticals, energy, and hospitality sectors.

His research portfolio spans four key areas:

• Sales force training methodologies
• Digital sales technology implementation
• Global sales force management
• Customer relationship optimization
• Sales pipeline automation
• Contractual relationship dynamics