Mark Colgate

Mark Colgate is a Professor and Academic Director of the Custom MBA program at the University of Victoria's Gustavson School of Business. With a PhD from the University of Ulster, he specializes in service excellence, financial services marketing, and athletic-inspired coaching models. He consults globally for organizations like TELUS, Toyota, and Commonwealth Bank of Australia.

Research Focus: Service recovery strategies, customer loyalty frameworks, and coaching methodologies for employee engagement.

Awards & Honors:

• Harry Hickman Teaching Award (2013)
• Teaching Excellence Awards (2007, 2003)
• Service Excellence Awards (2005, 2004)
• Commerce Students Society Teaching Award (2004)

Publication Trends: Recent works focus on coaching frameworks (2025-2016), service innovation (2018), and customer retention (2007), emphasizing practical applications in banking and tourism.

Industry Collaboration: Developed executive programs for BC Ferries, Whistler Experience, and global financial institutions.