Mark Ashton

About Mark Ashton

Mark Ashton is an Associate Professor and Associate Dean (Education) at the University of Surrey’s Faculty of Arts, Business and Social Sciences (FABSS). He specializes in Hospitality Operations Management, Service Design, and AI-driven innovations in service sectors. His research explores the intersection of technology and hospitality, including algorithmic management, virtual spaces, and sustainable practices.

Research Focus

• Hospitality Operations: Investigates challenges in hotel management and frontline processes.
• Service Design: Examines AI integration and customer-centric service models.
• Metaverse Applications: Explores virtual reality’s impact on tourism and hospitality.
• Sustainability: Addresses corporate social responsibility and food waste reduction.

Awards & Recognition

• Teacher of the Year (University of Surrey, 2022)
• CHME Annual Excellence in Learning and Teaching Award (2023)
• Fellow of the Institute of Hospitality
• Senior Fellow of the Higher Education Authority

Teaching & Leadership

As Associate Dean, Mark leads educational strategy in FABSS. He teaches modules like Hospitality Operations Analysis and collaborates on innovative pedagogical approaches. His work emphasizes digital transformation and resilience in hospitality education.