Maria Luisa del Río Araujo

Maria Luisa del Río Araujo is an Associate Professor in the Department of Business Organization and Marketing at the Faculty of Economics and Business, University of Santiago de Compostela, Spain. She is the current coordinator of the research group POSMARK (People, Sustainable Organizations and Marketing) and has held leadership roles including Vice Dean of Economic Affairs and International Relations. She has coordinated the Master in Tourism Management and launched and manages the Master in Online Marketing.

Her research expertise lies in marketing and market research, with a focus on the export behavior of small and medium-sized enterprises, sustainable organizations, and the application of advanced multivariate techniques, particularly Structural Equation Modeling. She has contributed to enhancing pedagogical practices in higher education, especially in active learning contexts.

Her publications appear in high-impact journals such as Technovation, European Journal of Marketing, European Management Journal, Active Learning in Higher Education, and SAGE Open, all ranked within the top 25% of their categories by the Journal Citation Report. These works reflect a strong interdisciplinary engagement with business, innovation, knowledge economy, and sustainability.

Scientific Awards:

• Annual Award for Best Doctoral Thesis in Marketing in Spain - granted by the Spanish Association of Academic and Professional Marketing

She has supervised postgraduate programs and leads an active research group, indicating ongoing mentorship and project coordination. Although specific grants and advisees are not listed, her leadership roles and research output suggest significant involvement in academic funding and student supervision.

She is a member of the research group POSMARK and previously contributed to GALABRA, a research group focused on Galician, Lusophone, and African cultural systems. Her work bridges business administration with broader socio-cultural and sustainable development themes.