About
Marisa del Río is an Associate Professor in the Business and Marketing Department at the University of Santiago de Compostela's Faculty of Economics and Business. Her research focuses on marketing, sustainable organizations, and multivariate analysis, particularly using Structural Equation Systems. She previously served as Vice Dean of Economic Affairs and International Relations at the Faculty and currently coordinates the Master in Online Marketing.
- PhD in Marketing (University of Santiago de Compostela, 2000)
- Coordinator of research group POSMARK (People, Sustainable Organizations and Marketing)
- Coordinated Master in Tourism Management
Her work has been published in high-impact journals like Technovation, European Journal of Marketing, and European Management Journal, all ranked in the top 25% of their fields. She received the Annual Award for Best Doctoral Thesis in Marketing in Spain for her work on export behavior of SMEs.
- Specializes in Structural Equation Modeling
- Focuses on market research and sustainable business practices
- Active in higher education innovation and program development
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