Marcus Wieschhoff

Prof. Marcus Wieschhoff holds a professorship in the Department of Wine Economics at Burgenland University of Applied Sciences. His work bridges academic research with practical applications in wine industry economics, cultural heritage interpretation, and technological innovation in agriculture. He leads the university's wine economics research initiatives and collaborates with industry stakeholders on critical issues like consumer behavior and vineyard technology.

Key research areas include Austrian wine market dynamics, drone-based solutions for viticulture challenges, and EU cultural heritage preservation strategies. He co-authored the MIECAT project's guidelines on heritage interpretation and led the 2020 Austrian Wine Economy Report analyzing pandemic impacts. His early research explored Balkan migration patterns in the post-Yugoslav era.

Prof. Wieschhoff maintains active partnerships with regional winemakers and tech firms, emphasizing applied research. He holds MA and BA degrees alongside his Prof (FH) academic title. His email is available for professional collaboration inquiries.