Marcel Gebhardt

Marcel Gebhardt (born 1987) is a Professor in the Department of General Business Administration at the Faculty of Industrial Engineering, Mannheim University of Applied Sciences since April 2022. His expertise spans B2B Marketing, Technical Sales, and Data-driven Marketing & Sales, with a focus on Digital Sales and Business Performance Methods.

• University: Mannheim University of Applied Sciences
• School: Faculty of Industrial Engineering
• Rank: Professor

Research Interests:

• Digital Marketing & Sales
• Marketing & Sales Analytics
• Data-driven Marketing & Sales
• Cost Management in Industrial Engineering

Publications Trends: His research focuses on data-driven approaches in B2B marketing, lead scoring models, cost analysis for engineering changes, and optimization of production systems. His work bridges academic theory with industrial applications, particularly in machine building and laser technologies.

Scientific Awards:

• Dissertationspreis der Péter Horváth-Stiftung (2018)

Other Contributions: Gebhardt has served as a researcher and consultant in public and industry-funded projects, including roles at the International Performance Research Institute (IPRI).