Marc Bivona

Marc Bivona is a Clinical Associate Professor at the University of Illinois Urbana-Champaign, affiliated with the Technology Entrepreneur Center (TEC) within the Grainger College of Engineering. He teaches courses such as High-Tech Venture Marketing and Transforming Marketing with AI. Previously, he held executive roles in Fortune Builders Inc. (former EVP, Marketing), ThinkorSwim Inc. (NASDAQ: TOS), and Citicards, focusing on marketing, strategic planning, and fintech strategies.

• Education:
• MBA from University of Virginia’s Darden School of Business
• Dual Bachelor of Science degrees in Computer Applications and Information Systems, and Accounting from New York University’s Stern School of Business

His research interests span high-tech venture marketing, fintech innovation, cryptocurrency investments (active since 2012), and AI-driven marketing solutions. He advises EU FinTech startups and has expertise in B2B/B2C marketing, strategic partnerships, and digital transformation.

Professional Highlights: Cross-functional leadership in post-acquisition integration at TD Ameritrade, strategic expansion of Citicards’ partnerships, and creative marketing leadership at Grey Advertising.