Susan Neal

Susan Neal is an Entrepreneur-in-Residence (EIR) and Director of Operations at the Martin Trust Center for MIT Entrepreneurship, as well as a Lecturer at the MIT Sloan School of Management. She teaches courses 15.352, 15.369, and 15.S22. With over 20 years of experience, she specializes in e-commerce/digital strategy, marketing, and technology-driven business growth. Her career includes roles as CEO/co-founder of ATACAMA (3D microfluidics tech), EVP of Marketing at Tailored Brands, and senior leadership positions at Gymboree.

Education:

• MBA from INSEAD (Fontainebleau, France)
• BA in Economics from Harvard University

Research Interests: Entrepreneurship ecosystems, digital transformation strategies, and cross-sector applications of emerging technologies. She focuses on scaling innovative ventures and optimizing organizational agility in fast-evolving markets.

Recent Projects: Advised Club Demonstration Services (CDS) on expanding health/beauty/home goods e-commerce strategies for Costco. Collaborates with MIT Sloan's Entrepreneurship in Organizations Lab to bridge academic insights with industry challenges.

Affiliations: Served on Shop.org's board (US National Retail Federation). Active in MIT's Technological Innovation, Entrepreneurship, and Strategic Management academic group, and Behavioral and Policy Sciences research.