
About
Mara Lederman is a Professor of Strategic Management at the Rotman School of Management, University of Toronto. She specializes in empirical research within Industrial Organization and Organizational Economics, focusing on how companies compete and structure themselves for competitive advantage. Her most notable work examines loyalty programs and vertical integration, particularly in the airline industry.
- Education: PhD from Massachusetts Institute of Technology (MIT), Cambridge, United States
- Teaching: Strategy, data analytics, and business problem-solving in Rotman’s MBA and Executive Education programs
Research Interests: Her studies bridge competitive strategy and organizational economics, with a sector-specific emphasis on the airline industry. She has published in top-tier journals including the American Economic Review and RAND Journal of Economics.
Expertise: Recognized as a leading authority on loyalty programs and vertical integration dynamics in corporate strategy.


