Lisa Kramer

Professor Lisa Kramer is a leading figure in behavioural finance at the University of Toronto, holding the Verecan Chair in Behavioural Finance and serving in the Department of Management at UTM and the Department of Economics at the St. George campus. She is also affiliated with the Rotman School of Management and contributes to public discourse via social media platforms like Bluesky (@lisakramer.com). Her interdisciplinary research merges psychology, economics, and finance to analyze market anomalies and human decision-making.

Her work on neuroeconomics, market seasonality, and emotional influences in investing has been published in top-tier journals like the American Economic Review and widely featured in media outlets such as The Wall Street Journal and Bloomberg Business. She currently serves on the Board of Directors of University of Toronto Asset Management and the Joint Sponsors of the University Pension Plan Ontario.

Key contributions include foundational insights into investor irrationality, risk perception, and the intersection of finance with societal issues like animal ethics. As a Research Fellow at Rotman's BEAR initiative, she continues to explore behavioural economics through empirical studies.