Mahdi Vesal

Dr. Mahdi Vesal is an Adjunct Professor at the Marketing Discipline Group within the Business School of the University of Technology Sydney. Holding a PhD in Marketing, an MBA, and a Bachelor's degree in Chemical Engineering, he bridges technical and business domains. His research focuses on B2B marketing strategy, supply chains, innovation management, ambidexterity, and environmental sustainability.

• PhD in Marketing, Macquarie University
• MBA, unspecified institution
• Bachelor of Chemical Engineering

With over a decade of publications including two Industrial Marketing Management (A*) articles, his work explores how servant leadership impacts employee flourishing during crises, TMT heterogeneity in family firms, and paradoxical marketing strategies for SME resilience. He advocates for nonfinancial incentives in postpandemic workforce motivation.

Notable awards include teaching excellence recognition and contributions to marketing student employability. His teaching portfolio covers Applied Marketing Research, B2B Marketing Strategy, and Strategic Marketing, emphasizing industry-relevant case studies.