Mahdi Vesal

Mahdi Vesal is a Senior Lecturer in Innovation Management and New Product Development at La Trobe University's Marketing department. His research focuses on Marketing Strategy, Innovation Management, Environmental Sustainability, B2B Supply Chain, and Entrepreneurship. He has published in top-tier journals such as Industrial Marketing Management and Journal of Small Business Management, and serves as a reviewer for several prestigious journals.

His teaching philosophy emphasizes transformative learning through industry-relevant case studies and has been recognized with awards including the UTS Business School Top Teacher Award (2023) and the Student-Nominated Vice-Chancellor’s Award (2021). Mahdi has supervised multiple research higher degree students, focusing on topics like leadership, entrepreneurial marketing, and employee motivation.

Professional activities include committee memberships (e.g., Student Academic Misconduct Committee, Centre for Climate Risk and Resilience), keynote speaking on sustainable marketing strategies, and academic mentoring. His research trends highlight a focus on crisis management, sustainable innovation in family firms, and post-pandemic workforce dynamics.

• Awards: Conflict Management Division Best Paper Award (2024), People’s Choice Prize (2015)
• Advising & Grants: Supervised three major research projects; actively involved in early career researcher initiatives.
• Labs/Teams: Member of the Centre for Climate Risk and Resilience, contributing to sustainability-focused research.