Ludan Wu

Ludan Wu is a Lecturer in International Business at Manchester Metropolitan University's Business School, specializing in strategic behaviors and foreign direct investment (FDI) of multinational enterprises from emerging markets. She holds a Ph.D. from Durham University and focuses on institutional/cultural dimensions of FDI, strategic asset-seeking behaviors, and interactions between multinationals and technological clusters.

• Education: Ph.D. from Durham University

Her research interests include comparative effectiveness of R&D-related greenfield investments, FDI dynamics between emerging and developed markets, and global sustainability challenges. Key themes in her work involve analyzing how MNEs from emerging economies engage with global innovation ecosystems and navigate regulatory environments.

Publications highlight analyses of Chinese MNE strategies, including FDI establishment modes (M&As vs greenfield projects), offshore intermediary jurisdictions, and the role of patent enforcement regimes. She contributes to academic discourse through international conferences and peer-reviewed journals.

Teaching responsibilities include leading the Global Challenges and Sustainability module and supervising Master’s/undergraduate dissertations in International Business and Management programs.