Lotta Salin

Lotta Salin is a Postdoctoral Researcher at the Business School, Faculty of Social Sciences and Business Studies, University of Eastern Finland. Her research focuses on e-leadership, digital communication, and remote management in professional service firms and IT industries. She explores topics such as communication media selection, interaction goals, and challenges in hybrid and remote work environments.

Salin's work includes analyzing how top managers use digital tools to achieve relational, instrumental, and communal goals. She has collaborated with experts like Jonna Koponen, examining leadership in cross-cultural contexts and the impact of digital communication on organizational value creation. Her 2025 doctoral dissertation, 'Kasvokkain vai digitaalisesti?', investigates communication strategies of remote managers in expert service companies.

Key research themes include the role of video and audio communication in leadership tasks, communal goals in virtual teams, and the balance between face-to-face and digital interactions. She emphasizes the importance of maintaining community and reducing workplace isolation through hybrid models. Her findings contribute to management communication theory, extending Media Richness Theory and interpersonal communication frameworks.

Salin has published in journals like Information Technology & People and Prologi, and her work addresses practical implications for organizations to ensure inclusive hybrid practices and employee well-being assessments.