Loni Peterson

Loni Peterson serves as an Assistant Teaching Professor in the Department of Advertising, Public Relations and Design at the University of Colorado Boulder, bringing over 20 years of educational experience and seven years of professional expertise in experiential marketing and non-profit development.

Her academic credentials include:

• Bachelor of Arts from the University of Houston
• Master of Library and Information Science (MLS) in Arts Development and Program Management from the University of Denver

Her research and professional interests focus on Advertising, Public Relations, and Design, with specialized expertise in Experiential Marketing and Non-profit Development. She has executed campaigns for major brands including Pepsi, Lay's, Doritos, Bulleit, Don Julio, and Smirnoff through agencies such as Match Marketing Group, MKTG, and Think Motive, bridging industry practice with academic instruction.

Professor Peterson is deeply committed to student mentorship, actively guiding students in identifying career passions, establishing industry connections, and achieving post-graduate professional goals through her extensive network in marketing and non-profit sectors.