Liz Parsons

Professor Liz Parsons is a leading academic in the University of Liverpool Management School, specializing in Sociology of Consumption, Critical Marketing, and Gender Studies. She holds a PhD in Human Geography from the University of Bristol and has previously worked at Keele University and the University of Stirling. Her research focuses on marketplace exclusion, food cultures, and gender dynamics in workplaces, with notable projects exploring austerity’s impact on family food practices and feminist organizing through zines. She co-edits Marketing Theory and serves on editorial boards of key journals. Her recent work includes examining far-right populism’s links to neoliberalism and advancing practice theory applications. She actively supervises PhD students and teaches modules on consumer behavior and marketing strategy. Professional roles include Athena Swan leadership (2016-2022) and external examinerships across UK universities.

Education:

• PhD in Human Geography, University of Bristol
• Masters in Society and Space, University of Bristol

Research Interests: Dr. Parsons' work bridges social theory and consumption studies, centering on food poverty, gendered labor practices, and the intersection of marketing with social inequality. Her current projects include 'Hungry for Change' tackling food poverty in Liverpool/Stoke-on-Trent and exploring feminist infrastructures in social movements. She has secured grants from ESRC and AHRC for initiatives like the 'Marketplace Exclusion' seminar series.

Awards: Contributed to Liverpool’s Silver Athena Swan award (2021) through her leadership in gender equity initiatives.

Teaching & Supervision: Leads modules like 'Consumer Insight Research' and 'Marketing and Society'. Supervises PhD topics ranging from feminist activism to sustainable consumption debates.

Professional Activities: Visiting researcher at University of Sydney/Monash University; advises organizations like Protobrand and Lexis PR on consumer behavior. Serves on examination boards for over a dozen UK universities and holds editorial roles in Journal of Marketing Management.