Daniela Pirani

Dr. Daniela Pirani is a Senior Lecturer in Marketing at the University of Liverpool Management School. Her research focuses on consumer culture, gender studies, and sustainability, with a particular emphasis on queer and feminist theory. She leads modules in Integrated Marketing Communications and Consumer Behaviour for postgraduate programs, reflecting her expertise in marketing pedagogy.

Her research explores topics such as gendered consumption practices, the historical marketing of Italian breakfast traditions, and the intersection of sexuality with consumer behavior. Notable projects include a British Academy-funded study on the invention of commercial traditions and collaborative work on gender equality in marital rituals. She chairs the Feminist Reading Group, an interdisciplinary initiative fostering global scholarly dialogue.

Dr. Pirani’s work has been published in journals like Business History, European Journal of Marketing, and Sociology, alongside contributions to edited volumes such as The SAGE Handbook of Consumer Culture. Her methodologies include archival research and critical qualitative approaches, addressing ethical dimensions of studying family consumption. She has reviewed for journals like Enterprise and Society and contributed to grant assessments for the AHRC.