Lisa Rohanek

Lisa Rohanek is a Lecturer in the Department of Marketing at Macquarie University, with an academic career spanning over 15 years. She specializes in emotional engagement, consumer culture, and social media marketing, while maintaining significant contributions to pedagogical innovation in business education.

Education Highlights

• PhD in Marketing (University of Technology Sydney) - Focus: Sentiment and Emotional Contagion in Consumer Communities
• Graduate Diploma in Research - Consumer Initiated Brand Communities
• Master of Business Administration
• Bachelor of Communication
• Cert IV in Training and Assessment

Research Focus: Rohanek's work explores emotional triggers in consumer engagement, the dynamics of online brand communities, and technology-enhanced learning environments. Her research combines marketing theory with educational practice to improve student outcomes in business education.

Scientific Awards

• Premiers Teaching Scholarship (2005) from NSW Premier and Minister for Education

Professional Contributions: Active in curriculum development and peer-to-peer learning initiatives, with notable projects including Microsoft Teams integration in large first-year business units and multi-year studies on silent engagement in online brand communities.