Lilli Frank

Lilli Frank is a Researcher at the Chair of Sustainable Development and Change, University of Hohenheim (since March 2023) and a Lecturer for Empirical Methods at Nürtingen-Geislingen University of Applied Sciences (since 2021). She holds a Master's in Marketing and Management (University of Hohenheim, 2022) and a Bachelor's in Business Administration (Nürtingen-Geislingen, 2020).

Her research focuses on sustainable consumer behavior, service management, and empirical methodologies. Key areas include analyzing customer perspectives on sustainable services, behavioral economics of environmental decisions, and communication strategies for promoting eco-friendly practices like plastic reduction.

Her recent publications explore sustainable service design from a customer-centric lens and the role of optimistic narratives in driving pro-environmental behavior. She has collaborated on projects such as the HfWU-FIVE initiative, emphasizing applied research in sustainability and consumer behavior.