Laurel Aynne Cook

Laurel Aynne Cook is an Associate Professor at West Virginia University in the College of Business & Economics, Department of Marketing. Her research focuses on Health and Financial Well-Being, Consumer Collaboration and Competition, and Social Responsibility, with work recently published in Journal of Public Policy & Marketing, Journal of the Academy of Marketing Science, and others.

• Ph.D., Marketing, University of Arkansas
• M.B.A., Union University
• B.S.B.A., Union University

Dr. Cook's research explores the intersection of consumer behavior and public policy, including themes like financial vulnerability, genetically modified foods, and social responsibility. Her work employs mixed-method and conceptual frameworks, with recent articles examining scarcity effects on decision-making and co-competition dynamics.

Her awards include the 2019 Digital Learning Innovation Award, multiple WVU Competitive Research Grants, and the 2016 Beta Gamma Sigma Professor of the Year Award. She has taught digital marketing, consumer behavior, and doctoral research seminars, integrating industry experience from her 6.5-year tenure as a brand manager at Black & Decker.