Laura Shanley

Laura Shanley is an Adjunct Professor of Marketing at the Leonard N. Stern School of Business, New York University, joining the faculty in 2024. Her expertise lies in omnichannel marketing and technology-driven business transformation, drawing from extensive industry leadership experience.

Her educational background includes a BA in History, an MA in Humanities and Social Thought with a concentration in urban studies, and an MBA in Finance and Marketing—all from New York University.

Laura's research and professional interests focus on marketing innovation, digital commerce, and the intersection of technology and urban development. Her career spans both the tech and education sectors, with a strong emphasis on scaling emerging business models and building data-driven academic programs.

Her work reflects a trend toward applied marketing strategies in fast-evolving digital environments, particularly in e-commerce and logistics innovation, though no formal publications are listed at this time.

• Laura Shanley has no listed scientific awards or honors in the provided text.

Laura has advised and contributed to academic program development, notably as a founding team member of NYU's Master of Science in Business Analytics (MSBA) program. While no formal graduate students are listed, her leadership roles suggest mentorship and educational impact. There is no mention of research grants in the provided information.

Laura is involved with the Kennedy Children's Center, a nonprofit serving children with developmental disabilities, where she serves on the board—reflecting her engagement in community and educational initiatives beyond academia.