Lars Casper Ferm

Lars Casper Ferm is a Lecturer (Assistant Professor) of Marketing at the UWA Business School, with a focus on advanced technologies and consumer psychology. He serves on the Education Committee and teaches Marketing Management (Postgraduate) and Digital Marketing (Undergraduate). His research explores value co-creation, artificial intelligence, and ecosystem approaches.

• Doctor of Philosophy (Marketing), University of Queensland (2021–2025)
• Masters of Marketing (Research), Griffith University (2018–2020)
• Bachelor of Arts (Marketing), Macquarie University (2010–2013)

Research interests include AI ethics, consumer behavior in digital contexts, and the psychological impacts of emerging technologies. His work addresses trends like hybrid products, data privacy challenges, and stakeholder engagement in technology-driven ecosystems.

Publications span top journals such as Psychology & Marketing and Appetite, focusing on AI applications, chatbot interactions, and hybrid product consumption. He collaborates internationally on topics like consumer risk perception and anthropomorphism in service design.

No scientific awards are explicitly mentioned. Teaching and research activities emphasize digital innovation and ethical marketing practices.