Lan Liang

Lan Liang is an Assistant Professor of Marketing at the CU Denver Business School. She focuses on consumer behavior in online and mobile platforms, analyzing the interplay between marketing strategies and firm performance using Bayesian statistical methods. Her office is located in BUSB 4110.

Education:

• PhD in Marketing, University of Texas at Austin

Research Interests: Combining quantitative methods with marketing theory, Dr. Liang explores digital marketing effectiveness, mobile marketing strategies, and the impact of online word-of-mouth. Her work emphasizes practical insights for businesses through interdisciplinary approaches.

Awards:

• Cooper Presidential Fellowship (2015-16)
• UT-Austin College Continuing Fellowship (2014-15)
• Bonham Research Funds (2013-2015)
• ISMS Doctoral Consortium Fellow (2015)

Grants & Fellowships: Extensive support includes the Deans’ Fellowship (2011-14), reflecting sustained academic excellence.