Ho Kim

Ho Kim is an Associate Professor of Digital and Social Media Marketing at the Ed G. Smith College of Business, University of Missouri-St. Louis, where he has taught courses like Digital Marketing Strategies, Marketing Analytics, and Statistical Modeling since 2015. His research focuses on online consumer behavior, econometric modeling, and digital marketing strategies.

• Education
  • Ph.D. in Marketing, UCLA Anderson School of Management (2013)
  • M.E. in Management Engineering, KAIST (1999)
  • B.B.A. in Business Administration, Yonsei University (1997)

Kim's research spans online word-of-mouth, search behavior, paywall economics, and causal inference, with methodological expertise in econometric/statistical models and text mining. His work analyzes how marketing activities influence consumer decisions in digital environments.

His publications appear in top journals like Journal of the Academy of Marketing Science and Journal of Business Ethics, with media coverage in Forbes, Huffington Post, and Harvard Business School Working Knowledge. He was invited by South Korea's Maeil Business Newspaper to present his 2017 research to practitioners.

• Scientific Awards
  • 2019 Emerald Literati Award
  • 2019 Durand Award for Research Excellence
  • 2023 UMSL CoBA Research Excellence Award for Marketing & Entrepreneurship