About
Kuttimani Tamilmani is an Associate Professor in Marketing at the University of Bradford's School of Management within the Faculty of Management, Law & Social Sciences. With a PhD in Business Management and MBA distinction from Swansea University, his research examines technology adoption patterns and social media's impact on consumer behavior. Industry experience includes banking/finance sectors and founding roles in EdTech startups.
Research Focus: Dr. Tamilmani investigates digital transformation through:
- Privacy dynamics in sharing economy platforms
- Cross-cultural technology adoption patterns
- AI integration in customer relationship management
- Theoretical extensions of UTAUT2 framework
Publication Trends: His scholarship demonstrates:
- Empirical analysis of platform economy challenges
- Meta-analytical validation of adoption theories
- Emerging market technology consumption patterns
- Conceptual development in AI-enabled marketing
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