Brenda Patil

Dr. Brenda Patil is a Senior Lecturer in Digital Marketing and Course Leader for the MSc Digital Marketing Management program at the School of Management and Marketing, University of Westminster. She holds a PhD in Digital Marketing from Anglia Ruskin University, an MBA from the University of Wales, and a BSc in Computer Science, Mathematics, and Statistics from India. With 12+ years in higher education, she has also provided consultancy to startups and SMEs on digital technology adoption.

Education:

• PhD in Digital Marketing, Anglia Ruskin University
• MBA, University of Wales
• BSc (Computer Science, Mathematics, Statistics), India

Research Interests: Focuses on digital platforms, e-commerce, and omnichannel strategies for SME internationalization. Explores social media, customer experience optimization, and analytics-driven decision-making. Active in presenting research at recognized conferences.

Teaching: Covers digital marketing campaigns, interactive marketing, and customer experience strategy.

Professional Engagement: Advises startups on website design, digital visibility, and brand enhancement through digital tools.