Kitty Wang

Kitty Wang is an Assistant Professor in the Department of Marketing & Entrepreneurship at the C. T. Bauer College of Business, University of Houston. Her research and teaching focus on marketing strategy, particularly in the fashion and luxury goods sectors.

Research Interests: Her work centers on industrial organization and marketing, with a strong emphasis on fashion and luxury goods. She applies both theoretical and empirical methods to study competitive strategies, advertising content, retail channel synergies, brand building, and product design coordination in luxury markets.

Her research integrates real-world data into behavioral models to understand firm-level decision-making in high-end consumer markets. While no specific publications are listed, her recent work examines advertising strategies, marketing communication across channels, target market management, and coordination mechanisms in product development.

Teaching: She currently teaches Marketing Research and CRM-Data Driven Marketing, courses that align closely with her expertise in data-driven marketing analytics and consumer behavior modeling.

Scientific Awards:

Advising and Grants: There is no public information available regarding graduate student advising or external research grants.

Labs and Research Teams: No specific labs, research centers, or team affiliations are mentioned in the provided text.