Kevin McMahon

Kevin McMahon is a Teaching Professor in the Department of Marketing at the Leeds School of Business, University of Colorado Boulder. He holds a BA in Accounting from the University of Michigan and an MBA in Marketing from Indiana University.

Research and Professional Focus

With a career spanning both industry and academia, McMahon specializes in brand management, strategic marketing planning, and direct/database marketing. His professional experience includes co-founding Castro McMahon, a multidisciplinary marketing agency serving major clients like General Motors OnStar and Getty Images.

Awards and Recognition

• Joseph L. Frascona Teaching Excellence Award (2015)

Personal Interests

Outside academia, McMahon enjoys snowboarding, mountain biking, and endurance racing (e.g., Ironman, Leadville 100).