Kenneth Wong

Kenneth Wong is a Professor of Marketing at Smith School of Business, Queen's University, holding dual roles as an academic and industry consultant. He is a Distinguished Professor with affiliations including the Canadian Marketing Association, Level 5 Brand Consultants, and multiple corporate boards.

Education includes a B.Comm (Honours) in Marketing (1975), MBA in Organizational Behavior (1976) from Queen's University, and a DBA in Marketing Management and Business Strategy (1983) from Harvard Business School.

His research focuses on marketing productivity and brand profitability, with contributions to Strategy magazine, Canadian Grocer, and the Financial Times. He advises organizations like Nature's Path and K-Rock Centre, and previously led executive education programs at the University of Alberta.

Awarded listings in Canadian Who's Who and International Who's Who of Business Professionals, he also teaches Strategic Marketing and has pioneered innovative business programs recognized globally.