Kelly Holden

Kelly Holden is a Lecturer in the Marketing Department at the Shidler College of Business, University of Hawaii at Manoa. She holds a PhD in Communications and Information Sciences (2021), MBA (2012), MHA (2008), and BA in Professional Strategic Communication (2005). Her research focuses on communications policy, brand management, and cultural factors in marketing with special emphasis on health engagement and senior demographics.

Teaching responsibilities include courses such as Principles of Marketing, Marketing Research, Internet Marketing, and Strategic Brand Management. Professional experience spans over 15 years in healthcare marketing roles including Director of Market Research at Omnitrak Group (2018-2022), Marketing Director at Hawaii Pacific Health, and prior roles in Minneapolis healthcare sectors.

Research highlights include heuristic evaluations of health-related smartphone apps for seniors and analysis of EHR adoption policies. Awardees of the Dennis Ching Junior Teaching Award (2021-2025) and multiple Professor of the Semester accolades across BBA and MBA programs.