Kelly Dueck

Kelly Dueck is an Assistant Professor of Business at Canadian Mennonite University with over two decades of professional experience in publishing, marketing research, and business consulting. He has worked with organizations including Glacier Media, Rogers Media, United Grain Growers, and SEED Winnipeg, and co-founded two community newspapers and a microphone design company.

His educational background includes:

• PhD from University of Durham
• MBA from University of Essex
• BSc in Physiology from University of Saskatchewan

His research bridges academic and industry practices, focusing on marketer behavior from a practice-theoretical perspective, digital marketing, and multimodal discourse analysis. He aims to foster critical thinking and interdisciplinary collaboration in business education to understand evolving marketing practices in the digital age.

In applied work, he founded First Mover Research, consults for Glacier Farmmedia and Biosciences Association of Manitoba members, and co-founded The Leaf community newspaper. He is active in the Academy of Management and co-founded Durham University's Qualitative Research Methods Community.