Keith Dinnie

Dr. Keith Dinnie is a Reader in Marketing and Associate Dean for Enterprise and Economic Transformation at the University of Dundee's School of Business. He leads the Management and Marketing team and teaches modules on branding, place branding, and digital marketing. He holds a PhD in Marketing from Glasgow Caledonian University and has authored influential works like Nation Branding – Concepts, Issues, Practice, translated into multiple languages. His research focuses on place branding for cities, regions, and nations, with a focus on tourism, public diplomacy, and sustainable practices.

• Education: BA (University of Edinburgh), MSc Marketing (University of Strathclyde), PhD (Glasgow Caledonian University)

Research interests include city and nation branding strategies, ethical considerations in branding, and the application of brand management in tourism and inward investment. He has advised governmental bodies like Defra and Brand Scotland, and sits on boards such as Visit Dundee Ltd. His work contributes to UN Sustainable Development Goals related to economic growth and sustainable cities.

Publications span journals like Marketing Theory and Annals of Tourism Research, with over 845 citations. Awards include the Distinguished Lecturer title at Renmin University and grants totaling £200k+ for projects on place branding and sustainability.

• Awards: Distinguished Lecturer (2018), Innovation in Provenance Branding Award (2018)

Teaching includes courses on place branding and digital asset management. He leads interdisciplinary projects such as 'Place and Identity in Dundee' and 'Innovation in Provenance Branding', emphasizing practical impact through collaborations with SMEs and local industries.