Kay Peters

Kay Peters is a Visiting Professor at the University of California Davis and holds the SVI-endowed Chair of Dialog Marketing at Hamburg University. His research bridges marketing science with business practice, focusing on digital transformation and sustainability.

Current interests include AI applications in marketing, international business strategies, customer relationship dynamics, and startup ecosystems. He integrates scientific insights with industry implementations through case studies and collaborative projects.

No publications, awards, or student information is available from the source text.