Kay Peters

Prof. Dr. Kay Peters holds the SVI Endowed Professorship for Dialogue Marketing at the University of Hamburg Business School. His primary affiliation is with the Department of Marketing & Dialogue Marketing. He has held this position since joining the faculty and focuses on academic research in marketing communication, digital strategies, and customer management. His office is located at Room 3123, Von-Melle-Park 5, Hamburg.

Prof. Peters' academic career includes editorial roles for prestigious journals such as the International Journal of Research in Marketing and Journal of Marketing Research. He served on the jury for the IT Innovation Award (2010-2013) and assisted in editorial work for the Journal of Business Administration (2004-2009). His research spans digital marketing, cross-media strategies, and customer equity management.

His publications reflect a focus on global marketing dynamics, digital communication effectiveness, and integrated marketing synergies. Recent work emphasizes frameworks for social media metrics and cross-border direct marketing strategies. His research often bridges theoretical marketing principles with practical industry applications.

Prof. Peters collaborates with international institutions and has advised on digital transformation projects. His expertise is sought in editorial boards and academic committees, contributing to the advancement of marketing science and business strategies.