Katherine Lawrence

Dr. Katherine Lawrence is an Associate Professor of Business at Campbell University, specializing in marketing. She teaches undergraduate and graduate courses and advises the Campbell Marketing Club, Young Americans for Liberty, and the Ladies and Gentleman in Leadership Club. Her research focuses on marketing strategies, corporate reputation, business education, and sports marketing, with publications in journals like Corporate Reputation Review and Journal of Sports Marketing. She also consults on marketing, opportunity analysis, and data analysis for businesses, non-profits, and government agencies.

Education:

• BFA in Studio Art from the University of Texas at Austin
• Master of Business Administration (International Business concentration) from the University of the Incarnate Word
• Ph.D. in Marketing from Arizona State University (2004)

Research Interests: Dr. Lawrence’s work spans marketing theory and practice, including corporate reputation management, data-driven marketing strategies, and educational frameworks for business students. Her recent focus includes applications of marketing in sports industries and innovation in opportunity analysis.

Advising & Professional Work: Beyond teaching, she leads student clubs emphasizing leadership and entrepreneurship. Her consulting projects bridge academic research with real-world applications in diverse sectors, reflecting her expertise in strategic business analysis and stakeholder engagement.

Contact: Office located in the Lundy-Fetterman Building, Room 231. Mailing address: PO Box 218, Buies Creek, NC 27506.