Kate Ferguson

Kate Ferguson is a Senior Lecturer in Marketing at the Bristol Business School, University of the West of England. She has been teaching in higher education since 2013 and holds a Post Graduate Certificate in Education (PGCE). Her primary roles include leading modules on Consumer Behaviour, Behaviour Change, and Social Marketing.

Her research focuses on knife carrying among young people, examining how social norms influence attitudes and behaviors. She explores applications of social marketing to correct misperceived social norms. Research interests include behavioral interventions, public health communication, and consumer decision-making dynamics.

No publications are currently listed. Advising and grant activities are not detailed in the provided text. She is affiliated with the FBL - Law department code but primarily operates within the Marketing discipline at the Bristol Business School.