Kamel Jedidi

Kamel Jedidi is the Jerome A. Chazen Professor of Global Business at Columbia Business School, Columbia University. He holds a BS in Economics from the University of Tunis, and MA and PhD degrees in Marketing and Statistics from the Wharton School, University of Pennsylvania. His research focuses on artificial intelligence applications in marketing, consumer behavior, pricing strategies, and market segmentation. He has been recognized with prestigious awards, including the 1998 IJRM Best Article Award and the 2000 Marketing Science Institute Best Paper Award.

Dr. Jedidi’s work explores topics such as non-compensatory choice models, multichannel sales impact, and global advertising strategies. He serves as Senior Editor for *Consumer Needs and Solutions* and on the editorial board of the *Journal of Business-to-Business Marketing*. He advises multinational companies and contributes to initiatives like the Marketing Accountability Standards Board (MASB) and Columbia Global Centers (Amman).

His academic contributions span over 50 publications, emphasizing methodological advancements in conjoint analysis, Bayesian models, and preference evolution. He teaches courses on market intelligence, advanced marketing analytics, and global business strategies. His research bridges theoretical insights and practical applications, addressing contemporary challenges in consumer decision-making and marketing effectiveness.