Jurui Zhang

Jurui Zhang is an Associate Professor in the Department of Marketing at the University of Massachusetts Boston. His research focuses on marketing modeling, social networks, and social media analytics, with an emphasis on understanding consumer behavior through digital platforms. He explores topics such as music popularity dynamics, linguistic coordination in reviews, and the impact of social media on brand advocacy.

His work integrates methodologies like machine learning, text mining, and network analysis to address contemporary challenges in marketing and consumer research. Notable areas of exploration include the role of shape-taste congruence in product evaluation, the effects of reviewer social networks on online reviews, and the analysis of Airbnb review topics influencing listing performance.

Zhang’s research demonstrates a strong focus on leveraging data-driven approaches to uncover insights into consumer decision-making processes and digital product success. His findings contribute to both academic discourse and practical strategies for businesses operating in the digital economy.