Jing Zhang

Jing Zhang is Professor of Marketing in the Department of Marketing and Business Analytics at San José State University's Lucas College and Graduate School of Business. She holds a Ph.D. from the University of Illinois at Urbana-Champaign and maintains office hours in Building BT 765. Her teaching portfolio includes courses in Consumer Behavior, Marketing Research, Integrated Marketing Communications, and International Marketing.

Professor Zhang's research focuses on:

• Consumer decision-making processes and behavioral analysis
• Marketing analytics and research methodologies
• Impact of emerging technologies on media landscapes
• Cross-cultural advertising strategies
• Global marketing approaches in digital environments

She has authored eighteen peer-reviewed publications appearing in premier journals including Journal of Consumer Psychology, Journal of Advertising, and Psychology & Marketing. Her scholarly contributions extend to book chapters in specialized reference works examining mobile service adoption and applied psychology.