Julie McColl

Julie McColl is an Assistant Professor in the School of Social Sciences at Heriot-Watt University, affiliated with the Edinburgh Business School. Her research focuses on luxury fashion retailing, distribution strategies, and sustainable practices within global markets, particularly in China. She has contributed to peer-reviewed journals and edited books exploring topics like craftivism and industry innovation.

Her work aligns with UN Sustainable Development Goals, addressing consumer market dynamics and societal concerns through empirical research. Notable outputs include a 2024 study on luxury fashion distribution in China and a 2023 edited book on fashion industry disruption and sustainability.

No scientific awards are explicitly mentioned. Collaborations include cross-disciplinary projects with researchers in China and co-authorships on retail strategy analyses. Julie's research emphasizes the intersection of cultural, economic, and ethical dimensions in contemporary fashion markets.