Julian Vieceli

Julian Vieceli is an Associate Professor and Associate Dean (Education) at Swinburne University of Technology's School of Business, Law and Entrepreneurship. He holds a PhD and specializes in Marketing and Management with a focus on Branding, Consumer Behaviour, and Sports Event Attendance. His research bridges theoretical insights with practical applications in healthcare, arts, and digital economies. He collaborates with organizations such as Siemens, Coles, and Opera Australia.

Research Interests:

• Branding strategies and brand salience
• Consumer decision-making in extreme conditions (e.g., pandemic healthcare)
• Sharing economy dynamics
• Arts marketing and audience loyalty

Publications highlight innovative approaches to workforce well-being via smart technologies and strategic bundling in cultural sectors. His work addresses organizational resilience, paramedic stress mitigation, and sustainable sharing economy models.

Grants & Collaborations: Engages with industry partners to apply academic insights into real-world challenges in healthcare, retail, and arts management.