Saeed Zal

Saeed Zal is an Assistant Professor in the School of Business at Southern Connecticut State University. His primary academic focus lies in Marketing, with specific expertise in Marketing Research, Advertising, and Retailing.

Research Interests:

• Retailing
• Services Marketing
• Social Media
• Consumer Behavior
• Sharing Economy

Notable Scholarship: His research includes studies on Instagram influencer marketing, Airbnb customer satisfaction, and retail loyalty drivers. Key publications appear in the Journal of Business Research, Journal of Services Marketing, and Journal of Retailing.

Grants & Presentations: Zal has received internal university funding for research on brand ties and customer interactions. He presented his work at conferences including the Academy of Marketing Science, American Marketing Association, and ISMS Marketing Science Conference.