Julian HOFMANN

Julian HOFMANN is a Professor of Marketing and Head of the Marketing Department at EM Normandie since 2016. He holds a PhD in Management Science from the University of Cologne (2012), focusing on brand management in entertainment and sports industries. His research explores brand strategy, visitor satisfaction, sponsorship effectiveness, and digital marketing challenges. He previously served as an assistant professor at the University of Southern Denmark (2013–2016) and conducted postdoctoral research at his alma mater (2012–2013).

• Teaches: Introduction to Marketing, International Marketing, Customer Relations
• Key Research Areas: Human Branding, Visitor Attractions, Sponsorship vs Celebrity Endorsement

His work has been published in leading journals like Journal of Marketing Research and Journal of Business Research. He frequently presents at conferences such as EMAC and the International Association of Maritime Economists. Notable contributions include analyzing talent valuation in sports and leveraging analytics for film content strategy.