Juan Cuenca Fontbona

Juan Cuenca Fontbona is an Associate Professor at Blanquerna School of Communication and International Relations, Universitat Ramon Llull, where he is actively involved in research and academic leadership. He is a member of the Grup de Recerca en Estratègia i Creativitat en Publicitat i Relacions Públiques (GRECPRP), contributing to significant research in public relations and strategic communication.

His research interests include Public Relations, Corporate Communication, Digital Transformation, Public Communication, Media Monetization, and Online Reputation. These areas are reflected in his extensive publication record and funded research projects.

The most recent articles highlight a strong focus on communication in niche sectors like equestrian events, the role of influencers in public relations, and challenges in public institutions. His work often employs qualitative methodologies such as interviews and focus groups, and he frequently collaborates with scholars in Spain and beyond.

Among his scientific contributions are multiple research projects, including CISEELAP on emotional health in public administration and studies on corporate reputation metrics. He has also contributed to edited volumes and peer-reviewed journals.

Juan Cuenca Fontbona advises on research and has led several grants, including those from AGAUR and internal university funding. He is actively involved in shaping communication strategies in both academic and public sectors.

He is a core member of the GRECPRP research group, which fosters interdisciplinary collaboration in advertising and public relations, focusing on innovation and strategic creativity in media environments.