Jorg van den Hoven

Jorg van den Hoven is affiliated with the Delft University of Technology, specifically within the Industrial Design Engineering faculty. He works in the Design, Organisation and Strategy department with a focus on Responsible Marketing and Consumer Behavior.

His research interests center around marketing, consumer behavior, branding, and responsible marketing practices. His work appears to bridge design thinking with marketing strategy, particularly in cross-cultural contexts.

His recent publication explores the application of Artificial Intelligence in facilitating brand development collaboration between European and Chinese business contexts, indicating his interest in technology-mediated marketing solutions and international business partnerships.

As a lecturer at TU Delft, he contributes to the education of industrial design engineering students, particularly in areas related to marketing strategy and consumer behavior within the design process.