Giulia Granato

Giulia Granato is an Assistant Professor in Design for Sustainable Behavioral Change at the Faculty of Industrial Design Engineering, TU Delft. Her research bridges design, consumer psychology, and sustainable marketing, focusing on disrupting routines to drive sustainability transitions. She explores design interventions to shift behaviors at organizational and consumer levels.

Education & Teaching: She teaches courses such as Quantitative Research... (2024) and Consumer Behaviour (2023), reflecting her expertise in empirical methods and behavioral insights.

Research Interests: Her work emphasizes sustainable marketing strategies, consumer perception of products, and design methodologies for aligning user needs with ecological goals. She investigates trade-offs in sustainable packaging and the role of hybrid methods in product development.

Labs/Teams: Affiliated with research groups Design, Organisation and Strategy and Responsible Marketing and Consumer Behavior within TU Delft.