Jonathon Edwards

Jonathon Edwards is a Professor and Associate Dean of Interdisciplinary Studies at the University of New Brunswick's Faculty of Kinesiology. He holds a PhD in Sport Management from the University of Alberta and teaches graduate/undergraduate courses including Recreation and Sport Delivery Systems, Marketing and Sponsorship.

His research examines sport organizations, athlete pathways, coaching relationships, and hockey systems. Current projects investigate NCAA recruitment strategies, female hockey evolution, and coaching education efficacy. Edwards employs institutional theory to analyze sport management contexts.

His publications focus on athlete retention, organizational legitimacy, and comparative hockey systems, appearing in journals like the Journal of Sport Management. Research emphasizes practical applications for sport organizations.